No. 17 · Profile
mithila
who makes art as MaaKasam
mithila
malaviya
who makes art as MaaKasam
Mithila Malaviya is a multidisciplinary creative working at the intersection of art, brand and human psychology. Educated at Paris College of Art and the School of Visual Arts, New York, she has mounted solo exhibitions across India, produced solo-shot documentary films that drove gallery sales, managed a fine-art estate in New York, and built brands from the ground up.
She is completing an MSc in Psychology at Coventry University — not as a change of direction, but as formal language for what her work has always been about: how people feel, and why.
She works across more than twenty disciplines, from painting and printmaking to film, poetry and dance, and exhibits exclusively under the name MaaKasam. She lives and works in Gurgaon.
Everything on this site, every painting, photograph, film, pattern and installation, was made by her alone: conceived, shot, directed, edited and finished without a crew or a studio team.
The name on every exhibited work. Painting, installation, printmaking, photography, film, writing.
See the work
The creative director, the teacher behind C.H.O., and the one you'll be talking to.
Work with MithilaFamily Portraits, a commissioned set of four (Pune) · Equation Theory, 2018, drawn live on a blackboard wall · The Woman Who Reads You, 2015.
See the commissions →I also teach: evening lectures, brunch classes and full courses on the movements that shaped art.
About C.H.O. →"I use myself as the levain for any project. Discovering or learning a medium during a project is a part of my process, and is as crucial as developing the idea itself."
The full statement is kept as a timeline — each new version is added and dated, and none are taken down.
Read the statementBegins HYDE and The Woman Who Reads You
Moves to Paris for art school at Paris College of Art, on the PCA CAP Scholarship
The Mohabbatien Project; Color Me Red
Transfers to the School of Visual Arts on the SVA Scholarship
Starts Not To Be Excused; Waves of Emotion begins
Associate creative producer at an agency
Graduates with Ashram 25; Picchla Jharokha; assists Lynn Umlauf and works on the Michael Goldberg estate
Artist in residence at Art Ichol; every film of the period is made there, Raku: Dreams and Phantasms included
Creative director and co-founder in mindfulness tech
Founds a clinic brand; Me & Who? opens at Katha Café Gallery
Me & Who? travels to Bangalore
Creative director for D2C brands; begins an MSc in Psychology at Coventry University