No. 14

for
brands

An artist's eye, for brands with something to say.

I'm a creative director for D2C brands. I build how a brand looks and sounds, then make the everyday creative that has to perform — on Meta, on the shelf, on the site.

Want to hire?

Brand, campaign, content

Identity, Meta creatives, shoots, films and patterns, from one person who makes all of it.

Start a project
Want to collaborate?

Artists, brands, spaces

Co-created collections, residencies, installations, workshops and limited editions.

Pitch an idea
Book a service

Shoots, films and websites.

Smaller jobs, booked directly. Point at a button to see where it starts.

4 hours

Photoshoot

Models, events or products: concept, styling, lighting and the shot, for social media or a special occasion.

Book
From 1 hour

Videography

Weddings, short films, documentaries and reels, shot and edited. A team can be brought in when it's needed.

Book
Per page

Website building

Websites for start-ups, small businesses and makers, designed to carry the brand and work properly.

Book
Shoots

Styled, lit and shot.

The model shoots live on Lens. Not for sale; shown as the work.

See the shoots →
The profile

An art director who can also make the thing.

Fine-art training in Paris and New York, a psychology degree in progress, and ten years of making every kind of image herself. For a brand, that means the idea, the look and the finished creative come from one person, and nothing gets lost in the hand-offs.

StrategyBrandidentityArtdirectionPhotographyFilm &editIllustrationPatternCopy &scriptAR &installPsychology Mithila ONE PERSON
11years making2015 to now
4countrieswhere the work was made or shown: India, France, USA, China
20+person teams ledacross content, design and product
6documentarieseach shot, directed and edited alone
2brands built from zeroname, identity, pricing, launch
23disciplinesfrom etching to AR
3solo showingsof one series, in two cities
MScPsychologywhy people stop, feel and buy
  1. 2019

    Agency producer

    Scripts, storyboards and brand films, Mumbai

  2. 2021

    New York art world

    Artist assistant, estate archive, print studio

  3. 2022

    Documentary filmmaker

    Six artist films, solo, for a residency festival

  4. 2023

    Creative director

    A mindfulness app; led a 20+ team; co-founded its story studio

  5. 2024

    Founder

    Built a luxury aesthetic clinic brand from zero

  6. 2026

    Creative director

    Brand, campaigns and Meta creative for D2C brands

The crafts

Every craft, with proof.

Everything on this site was made by one person: every photograph, film, drawing, pattern and installation. Each card links to the work itself.

Private portfolio

Want to see the work?

Brand work is shown one-on-one, never publicly. Message me with a line about your brand and I'll share the relevant projects.